Fisher-Price Counting and Colors Uno

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On January 29, 2018, Mattel and Chinese internet technology and video game company NetEase formed a joint venture mobile publishing and development studio, Mattel163, aimed at creating apps based on the former's key brands. [107] [108] [109] That same year, American Girl released “Create Your Own,” allowing kids to create a doll from scratch and customize everything including facial features, hair, accessories and outfits, and the doll’s favorite places and hobbies. [72] Company reorganization and production partnership increments: 2018–present [ edit ] Mattel announced it started construction on the Mattel Adventure Park, slated to open in 2024 in Phoenix, Arizona. The 9-acre park will include popular Mattel brands including Barbie, Hot Wheels, Thomas & Friends and Uno. It will have multiple themed-roller coaster rides amongst other attractions. [162] Mattel Digital Gaming [ edit ] Foster, Elizabeth (January 27, 2021). "Barbie named NPD's top global toy property for 2020". Kidscreen. Brunico Communications . Retrieved October 14, 2021. a b "Mattel Promotes Steve Totzke to President and Chief Commercial Officer" (Press release). Mattel. April 5, 2022. Archived from the original on July 19, 2022 . Retrieved June 1, 2022. Chang, Andrea (August 13, 2010). "Watch out, Barbie: Mattel's edgy Monster High is in session". Los Angeles Times . Retrieved September 23, 2021.

Mattel Launches New Toy Takeback Program Called Mattel Mattel Launches New Toy Takeback Program Called Mattel

a b Conklin, Lisa Marie (May 10, 2022). "What Barbie Looked Like the Decade You Were Born". Reader's Digest. Lakritz, Talia (August 9, 2020). "Here's what Barbie looked like the year you were born". Business Insider . Retrieved July 17, 2021. a b Irorita, Franz Christian (April 27, 2022). "He-Man goes Roblox to promote Season 2 of He-Man Reboot Series". ClutchPoints . Retrieved July 21, 2023. a b "Mattel launches He-Man game on Roblox". VentureBeat. April 26, 2022 . Retrieved July 14, 2023.Conradt, Stacy (April 4, 2016). "We've All Been Playing Uno Wrong". Mental Floss . Retrieved September 3, 2021. Mattel and Minecraft release Camp Enderwood toys and DLC map". VentureBeat. January 31, 2023 . Retrieved July 27, 2023. Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. February 22, 2023 . Retrieved July 9, 2023.

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Thomas And Friends Launches Collaboration With the United Nations". Look to the Stars. September 9, 2018 . Retrieved September 13, 2022. a b Tartaglione, Nancy (March 30, 2016). "Mattel Creations Formed To Centralize Toy Giant's Theatrical, TV & Digital Content". Deadline Hollywood. Penske Business Media, LLC. Archived from the original on June 5, 2016 . Retrieved June 6, 2016. Singh, Pia (June 17, 2021). "Mattel announces Hot Wheels digital collectibles, joining NFT art boom". CNBC . Retrieved May 19, 2023.Santoro, Alessia (April 5, 2020). "Mattel's Online "Playroom" Offers Free Activities, Games, and Parent Resources". POPSUGAR Family . Retrieved January 5, 2023. While formerly associated with content productions, as of 2020 Mattel Creations is now an e-commerce and content platform, of Mattel, Inc. [131] [132] In April 2020, the company released a Thomas & Friends special titled “The Royal Engine” to celebrate the program’s 75th anniversary, featuring animated versions of Queen Elizabeth and Prince Charles as children and introduced by the Duke of Sussex. [133] In the same month, the new Basquiat Barbie was introduced, featuring the work of the artist Jean-Michel Basquiat. [134] Mattel also created an online resource, "Mattel Playroom", to provide free games, activities, coloring sheets, DIY projects resources for parents/caregivers and more to help families during the COVID-19 pandemic. [135] Greene, Tristan (December 16, 2019). "Review: Hot Wheels id makes the perfect STEM gift for kids with iPads". TNW | Plugged . Retrieved November 17, 2022. Mattel doubles down on Uno with a new card game called Dos". The Florida Times-Union . Retrieved June 23, 2023. a b Goldman Getzler, Wendy (October 16, 2013). "With profits up, Mattel launches in-house studio Playground Productions". Kidscreen. Archived from the original on September 8, 2018 . Retrieved September 7, 2018.

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Osmo combines iPad app and toy cars with Hot Wheels MindRacers game". VentureBeat. September 28, 2017 . Retrieved June 23, 2023. Langdon, Dolly (May 12, 1980). " Lord of the Rings Irvin Feld Has Made a Fading Circus the Greatest Show on Earth Again". People. Archived from the original on September 20, 2015 . Retrieved February 16, 2022.Mattel Announces Second Annual Global Day Of Play Across 30 Cities". SGBOnline. June 20, 2019 . Retrieved September 30, 2022.

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Rec Room has the power with new He-Man and Skeletor avatars". VentureBeat. December 13, 2022 . Retrieved July 14, 2023. The Barbie Dreamhouse made with cardboard and paper made its debut in 1962, [27] when also the Astronaut Barbie, the first of many space-themed iterations of the doll, was introduced. [28]In 1965, the company built on its success with the Chatty Cathy doll to introduce the See 'n Say talking toy, spawning a line of products. [29] Barbie traveled to the moon four years before Neil Armstrong. [30] In 1967, Mattel released a toy astronaut with space vehicles and a moon base for boys, with a gumby-like central character named Major Matt Mason. [31] Relive Your Childhood With Hot Wheels Infinite Loop". TheGamer. November 21, 2019 . Retrieved June 23, 2023. Mattel and Warner Music Group Announce Exclusive Global Distribution Partnership" (Press release). Mattel Corporate. May 1, 2020. Archived from the original on February 6, 2022 . Retrieved January 4, 2022. Hot Wheels Unleashed Is What You Imagined Hot Wheels Were As A Kid". GameSpot . Retrieved June 23, 2023.

Handrahan, Matthew (January 30, 2018). "NetEase and Mattel launch new game studio". GamesIndustry.biz . Retrieved June 23, 2023.